Honoring the Guardians of Intangible Cultural Heritage
The Arirang Master Award is the core certification and recognition program of Culture Masters, honoring outstanding practitioners of intangible cultural heritage worldwide. Launched in April 2023, the program has designated Arirang Masters across 21 countries, celebrating their exceptional skill, lifelong dedication, and irreplaceable role in transmitting living cultural traditions to future generations.
Operated under the International Advisory & Directors' Board (IAB), the award aligns with the spirit of the 1980 UNESCO Recommendation and the 2003 UNESCO Convention for the Safeguarding of Intangible Cultural Heritage. It functions as the Trust Layer of the global cultural ecosystem — a credential recognised by cultural institutions, governments, and heritage communities worldwide.
