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Cambridge Scholars Publishing releases two landmark volumes bridging traditional wisdom, AI, and global cultural policy.

In an era rapidly transformed by digital technology and artificial intelligence (AI), how can humanity draw upon traditional wisdom to shape a sustainable future?

A compelling response comes from global scholar and cultural policy strategist Dr. Seong-Yong Park, CEO of Culture Masters and Editor-in-Chief of Arirang Culture Connect.

Cambridge Scholars Publishing (CSP), a leading academic publisher in the United Kingdom, has simultaneously released two new books by Dr. Park: Theory, Practice and the Creative Turn of Intangible Cultural Heritage and Culture is Power: Shaping the Future.

Drawing upon more than three decades of field experience and international cultural cooperation—including his role as Founding Director and Director of Policy and Project at UNESCO ICHCAP—Dr. Park presents a new framework for understanding the role of intangible cultural heritage in the twenty-first century.

Rethinking Heritage: From Preservation to Creative Evolution

In Theory, Practice and the Creative Turn of Intangible Cultural Heritage, Dr. Park challenges the conventional view that heritage should simply be preserved in its existing form. Instead, he argues that living heritage should continue to evolve through interaction with contemporary society, technology, artistic creativity, and community life.

At the center of the book is the concept of the Creative Turn, which explains how traditional knowledge and cultural practices can preserve their essential values while generating new meanings and opportunities in changing social contexts. The framework offers scholars, practitioners, and policymakers a practical approach to sustainable heritage governance.

Culture as Soft Power in the Age of AI

While the first volume establishes a theoretical foundation, Culture is Power: Shaping the Future presents a broader vision for cultural leadership in an age of accelerating technological change.

Addressing challenges such as climate change, social fragmentation, and the rapid expansion of artificial intelligence, Dr. Park argues that culture is far more than tradition or entertainment. It is a form of soft power capable of strengthening social cohesion, human dignity, and the culture of peace.

Drawing on diverse international examples, the book demonstrates how human-centered learning and traditional knowledge can help ensure that technological progress remains aligned with human values.

Connecting Heritage with the Future

"These two volumes represent the culmination of many years of research and practical experience in the field," Dr. Park said. "I hope they will serve as practical references for scholars, practitioners, and communities seeking to rediscover the value of living heritage in the digital age."

As Culture Masters and Arirang Culture Connect continue their mission of promoting cultural diversity, safeguarding living heritage, and fostering international dialogue, these new publications make a significant contribution to contemporary discussions on the future of culture, heritage, artificial intelligence, and sustainable development.

By bridging traditional wisdom with emerging technologies, Dr. Park's latest works encourage scholars, policymakers, cultural practitioners, and communities worldwide to view intangible cultural heritage not merely as a legacy of the past, but as a living resource capable of shaping a more sustainable, inclusive, and human-centered future.

Both titles are now available through Cambridge Scholars Publishing and major global booksellers, including Amazon.