New Arirang Masters: Celebrating Global Cultural Diversity

Sep 14, 2024

The Culture Masters Secretariat recently announced that, following a decision by the Culture Masters International Advisory Board (IAB) at its 4th Session, 19 new Arirang Masters have been appointed. As a result, 21 countries across most continents now have Arirang Masters.

Recognizing Global Talent

The new Arirang Masters have been selected for their exceptional contributions to preserving and promoting their respective cultural heritages. This diverse group of artists includes musicians, dancers, and storytellers who embody the rich traditions of their countries. Their dedication to cultural preservation highlights the program's commitment to recognizing and supporting global talent.

Highlighting New Participating Countries

The inclusion of artists from additional countries such as Azerbaijan, Botswana, Brazil, Canada, Fiji, Iran, Kazakhstan, Mongolia, Nepal, Norway, Pakistan, Peru, and Sri Lanka is particularly noteworthy, as it highlights the program's global scope and expanding influence. This year, the program proudly features nominations from 21 countries, underscoring its growing recognition and importance in preserving cultural heritage worldwide.

Fiji's Contemporary Artist

CEO Seong-Yong Park introduced the nomination of a contemporary artist Anare Somumu from Fiji, marking the first nomination from the Pacific region. This artist's unique contributions to promoting Fijian culture and heritage have been widely recognized and celebrated for their originality and impact.

Pakistani Contributions

Two Pakistani artists were nominated for their efforts in promoting traditional Pakistani music and heritage. These nominations underscore the rich musical traditions of Pakistan and their importance in the cultural tapestry of the region.

Botswana's Traditional Music Advocate

The nomination of Mr. Thibe Nyepetsi from Botswana acknowledged his dedication to promoting and transmitting traditional music. His involvement in safeguarding plans and establishing an annual festival has been instrumental in preserving Botswana's musical heritage.

Sri Lanka's Carnatic Music Innovator

Maruthamutha Uthayakumaran, a Sri Lankan artist known for preserving and innovating Carnatic classical music was nominated. This artist's work as a musician, educator, and creator has significantly impacted the cultural landscape, ensuring the continuation and evolution of this rich musical tradition.

Azerbaijan's Ashik Art Promoter

Samira Aliyeva from Azerbaijan was nominated for her instrumental role in promoting Ashik art. Her contributions as an educator and author further underscore her efforts in cultural preservation and the promotion of Azerbaijan's artistic heritage.

Representations from Europe and North America

Nominations from Europe and North America were also featured, with Einar Borgfjord from Norway and Denis Pépin from Canada being recognized for their dedication to preserving and promoting their respective regional cultures.

Meeting Outcomes and Future Steps

The board expressed gratitude to the Secretariat for their diligent efforts in identifying suitable candidates for the Designation of Arirang Masters in 2024. The expansion of the Arirang Master program underscores its growing influence and commitment to preserving diverse cultural heritages globally. The new designations reflect the program's dedication to recognizing and celebrating the rich cultural diversity that exists around the world.

Designated Arirang Masters receive an official designation certificate from Culture Masters within a few weeks, either online or offline, and are promoted globally through the dedicated Arirang Master website and the global online newspaper, 'Arirang Culture Connect.' Additionally, award ceremonies are held by national governments or institutions, and designated artists can participate in various global collaboration projects with the support of Culture Masters.

Future Directions

The idea of publishing a collection of traditional housing techniques from different countries to address climate change was proposed. Additionally, there will be a focus on enhancing the role of ICH in cultural peace initiatives, with further discussions planned. The meeting concluded with a focus on ongoing communication and collaboration among board members to ensure the sustained preservation and promotion of diverse cultural traditions worldwide.

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For further information, please visit our website:

Arirang Master Designation Program: https://www.culturemasters.org/arirang-master

Culture Masters: https://www.culturemasters.org/